THE STORY BEHIND THE SUCCESS

ONE MAN'S PASSION – THE WHOLE WORLD'S GRILL

Weber's story goes back to 1952, in the homeland of barbecuing, USA, where the world's first kettle grill was created. Despite a lukewarm reception at the time, the Weber grill has since triumphed throughout the world – and now also in the Middle East.

The year was 1952, the place was Palatine, outside Chicago, and the main character was George Stephen, a young family man. George earned a living working in a marine buoy factory, Weber Bros. Metal Works, but his real passion was barbecuing at home – he loved experimenting and trying news ideas to create even better barbecue experiences for his family and friends. However he had long been annoyed with his grill, and the uncontrollable flare-ups didn't help. This is how the idea of a new barbecue took shape. One day, at work, George cut an ocean buoy into two and created the world's first kettle grill.
 
Most consumers were amused, when they saw George Stephen's strange invention, because barbecuing with a lid was unheard of, but once they tasted the food, they were hooked. George Stephen had unwittingly started a barbecue revolution – the revolution, which has played a decisive role in shaping modern barbecue culture as we know it today.
 
From Chicago to the Middle East
The kettle grill first conquered the USA. Then as the Weber product range was extended to include; gas grills, electric grills and a range of grill accessories, Weber turned its attention to the rest of the world - and over time to the Middle East as well.
 
Weber-Stephen Middle East headquartered in Dubai, UAE, have taken up the task to convert an already grill-loving region with a great grill-food heritage to enthusiactic Weber grillers. The Middle East subsidiary has been situated in the region since 2010, and is proud to report that there is a keen interest in the product range across the region with app. 150 retail outlets carrying the brand in the countries; UAE, Saudi Arabia, Oman, Bahrain, Qatar, Kuwait, Jordan and Egypt.